The goal of online marketing and SEO strategies is to drive traffic to the website from various sources using various methods. When the Web design business is done with your site, you can work with similar businesses to share marketing responsibilities.
This is done through what is known as fusion marketing. This has been done well before the Internet even existed, but online marketing techniques make it even simpler to do.
Fusion marketing is when businesses with very similar target markets but different products or services refer customers to each other. This is usually done by each company offering a special deal for the other one to its customers.
This is a free form of advertising, and both businesses benefit from the other sending customers their way.
Before the Internet came around, businesses would display coupons or business cards from the other company on their counters or at tables where they would be plainly visible and accessible to their customers.
This can be highly successful when used properly. The idea is to get free advertising to your target market. Usually, the businesses that make this kind of deal not only were similar in nature, they also were near each geographically, so it was easy for customers to take advantage of the deals.
For example, a high-end clothing store that sold mostly dry-clean-only clothes could provide coupons for a dry cleaner near the store. The dry cleaner could offer coupons or advertising for the store as well. Both share a target market and their businesses actually keep each other in business since if the clothes could not be cleaned, no one would buy them, and if no one had clothes that needed to be dry cleaned, no one would use the dry cleaning service.
When doing this online, instead of placing coupons on a counter, you could place ads on your website for the other company that include links to printable coupons or coupon codes that can be used online to save a certain amount when something is purchased online.
These special deals could even be combined. This means that if a customer buys something from each business, he would get a certain percentage off of each. For example, satellite television companies can offer to “bundle” a package of channels with Internet service from another business. This would help a satellite company to compete with cable television companies, who can offer both television packages and Internet service bundled together.
Businesses that do a fusion marketing campaign don’t even have to offer special deals. Instead, they can agree to share articles from each other’s website that would interest their own customers on their own website along with links to the other website. This could generate a lot of traffic for each other and increase the rankings of these articles on search engines.
The key is to find a business that would want to start a fusion marketing campaign with you. You need to go through your target market and determine if there are businesses that would want to do a fusion marketing campaign with your business. First identify as many as these as you can and then approach them about doing this , starting with the business that you believe would be the best match.
Fusion marketing is a useful tool but it shouldn’t be your loan marketing strategy. If you need help incorporating online marketing and SEO strategies, it would be a good idea to seek out a Web design company that offers help in these areas.