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Common SEO Mistakes You Should Avoid

Getting your website found by the search engines requires basic optimization or SEO for short. When your site is properly optimized you will see substantial improvement in traffic to your site and ultimately more sales.

8 common, typical mistakes to avoid in properly optimizing your website are discussed below.

1 – Using too many images for headings and menus. Using text for headings and menus helps search engines more easily discover whatever they are looking for. Although images may make your site look good, keep in mind that search engines cannot read images. Because of the inability of the search engines to read your images, having too many images has a zero effect on improved rankings.

2 – Backlink Spamming. Create backlinks from relevant and authentic sites such as article directories. Avoid getting backlinks from link farms, hidden links, certain link wheels, etc. These can have a huge negative effect on your site and may even cause your website to be delisted by Google and the major search engines. Using too much interlinking, especially from non-relevant sites, is considered backlink spamming.

3 – Bad Selection of Keywords. When you select keywords make sure that you do not select highly unique or highly popular keywords. If you use unique keywords (keep keywords relevant) you may find yourself at the top of the rankings but probably not any relevant customers. If you use highly popular keywords you will face stiff competition from sites that are already at the top of the rankings. For example, as of this writing, I did a google search for the keyword phrase ‘make money online’. A popular keyword phrase. That search produced 556,000,000 results in about 0.20 seconds. Stiff competition wouldn’t you say.

4 – Ignoring Title Tags. Using keywords in the title tags will definitely improve your site’s SEO. Search engines can find relevant keywords in the very beginning, which make it easier and faster.

5 – Failing to provide sitemap. Often when you make JavaScript menus and do not provide sitemaps your site fails to make an impact on the search engines. Search engines cannot read JavaScript menus. Use sitemaps to enable crawling and indexing.

6 – Not providing HTML version. If you have designed a website only in Flash then it becomes difficult for the viewers with a slower connection to download it. Similarly, it becomes even more difficult for the search engine spiders to crawl. Search engines ignore such sites. Make sure you provide a HTML version for your website.

7 – Too much focus on MetaTags. Many experts feel that meta tags are fast becoming obsolete, so avoid putting too much focus on them.

8 – Avoid tiny and fancy fonts. Using FrontPage is not advisable. There is a possibility that the output may be poorly crafted and may not even be compatible with all browsers. Though a small spelling mistake may create attention and get visitors, this undermines the quality of your website. Your links should never contain any spelling or grammatical errors.

You should regularly update your site and keep the content fresh. After all, free website visitors is an online marketers dream. Proper SEO is vital.

How Do SEO Companies Earn Profit

 Internet users include producers of information and consumers on the other end. Everything that revolves in the internet relates to the concept of producing information to consumers at a profit. In between these two parties producers and consumers there are bridges or links, which are referred to as SEO companies.

You get to hire these companies whenever you want your business to fair well in the market. SEO services have been confirmed to having direct link to the way people relate with and react to new products, giving producers positive results. This is why the SEO companies have now become so common with almost any product manufacture who wishes to go online.

You do not have to spend tens of hours in setting up your site and trying to establish your business on the internet. There is someone else who is dedicated to performing these services at a basic charge you can afford. This is the search engine optimizer. All you need is sign up with them and let everything fall in its place.

The search engine optimizer will do everything for you while they make money by charging clients on these services. Below are various packages they offer, which earn them quite a significant amount of money.

One easy way by which SEO companies earn profits is by selling great links from other sites. In this case they act as brokers who obtain links from highly credited websites and online forums and then distribute them to clients at a certain charge.

The best way therefore to earn reputation from search engines is by obtaining back-links from credible sites, and SEO companies will be your trading partners in this. However, you have to ensure that you are purchasing these links from reputable Search Engine Optimization companies.

Registration of domains and hosting services.

As part of their service scope, the search engine companies will make more money by registering personal websites as well as blogs. Here they offer hosting services for your domain and even file storage services.

You therefore can fully rely on one Seo Company for all these packages and even for the actual optimization services to your website. With many people registering their new sites all over the globe, you surely can count just how much money a search engine optimizer can make in one swing season of registration.

Aside from optimization of websites, any SEO company can also offer consultation services. You do not necessarily have to be their regular client as even strangers are allowed access to these basic services. During consultation you will be have your site or blog assessed on how it fairs with search engines and given a full report in the end.

Their report will highlight some reasons for your poor performance as well as recommendations on what you need to do for improvement. If everything seems critical, you may assign them the actual tasks that are recommended in their report document, and then make them their due payment.

With consultation, registration of domains and trading on back-links among many other services, SEO companies make quite significant profits from their clients.

Is Reverse SEO the Answer to Your Company’s Crisis

Reverse SEO appears to be the answer to the critiques that companies attract through the internet. With the power of publishing today, it is extremely easy for a critic to garner a wide audience – and this war of words can play out throughout a variety of mediums. In fact, today’s battlefields include message boards, social media sites and blogs. Companies that want to protect their image online should start by being proactive with their reverse SEO practices. Keeping a pulse on the articles, blogs, messages boards and other traffic that relates to your brand is a good place to start. But, this can be a difficult, time consuming task. Google Alerts don’t catch everything – and it is extremely difficult to stay on top of something that you don’t know about.

Most people think of reverse SEO as only a combative tactic, but it can be proactive too. If you fill your company’s site with useful content, and provide meaningful interactions and experiences for your followers via your blog and social media, you can easily build up an arsenal of good press that will push bad press down in search and give searchers options for content – and go beyond bad reviews.

What impression is your brand giving?

The best way to know the feeling of your brand is to act like and uniformed searcher. When someone Googles your company’s name, what do they see? It is proven that reviews draw people in, and these reviews don’t necessarily have to come from a trusted source. Think of it this way: when you are looking at a product online, what reviews hold the most weight for you? Undeniably, it’s the bad ones. In today’s age of social culture, searchers are looking for unbiased opinions, and we find these on message boards and review sites.

If your company has already fallen prey to bad reviews, reverse SEO can still help. Internet marketing firms are adept at building SEO-rich content that can push bad reviews and bad press well below first page results. The vast majority of searchers do not go beyond the first page of search engine result listings when doing research. In fact, a remarkable 53 percent of all click throughs from a search query go to the first organic listing, and the top five listings garner 85 percent of all click throughs. If your company’s content is ranking in search, your reverse SEO plan is working to protect your online image.

What can you do to be proactive?

Start a blog and keep it updated. Blogs give companies an opportunity to provide highly keyword dense content on a regular basis.

Respond to criticisms positively. Stay on top of reviews and let your followers know you are listening. You company isn’t perfect all the time – be willing to admit where you are wrong and show that you will fix any hiccups that arise.

Employ social media ranking tools. Know the clout your critics hold and make sure high-ranking influencers are properly addressed.

Local SEO is Growing Will Your Company Grow With It

 Local SEO continues to emerge as an excellent tool for introducing customers to your business. Recent algorithm changes within Google and Yahoo search have only solidified local SEO prominence. A recent San Francisco Gate study showed three-quarters of smartphone users reaching for their phones to search for a local business. Local SEO is expected to continue to increase in dominance, and companies who skip the implementation of local SEO now will surely suffer in search results later.

The mobile market continues to expand, and although smartphone users are concentrated in urban areas such as San Francisco, New York and Dallas, smartphone usage is showing upward trends in more suburban areas as well. This growing number of smartphone users means that there will be more people searching for local products and services due to the geotargeting capabilities built into mobile devices. Tablet usage only increases the numbers, so is crucial for local SEO campaigns to grow along with the rising frequency of local search.

Local SEO gives businesses the ability to personalize a customer’s search experience by providing search results that are literally just steps away. Local SEO also gives your company the freedom to target a message locally, distributing to very highly qualified leads and providing the specific information they are seeking. Geotargeted results allow the customer to obtain information that is directly relevant to them in both content and location. This ability reinforces the customer’s feeling that they are connected to the environment around them – whether that environment is as small as a local coffee shop or as big as the San Francisco Bay Area.

The growing trend of local SEO as a marketing strategy cannot and should not be ignored. A recent study by BrightLocal.com showed 93 percent of local SEO companies expect their business to grow in 2013, which is up 11 percent from the previous year’s survey results. The local SEO industry is showing such a large percentage because businesses are recognizing the power of local search engine optimization to improve their margins. While customers are shopping, they are often browsing their smartphones for coupons, deals and the best local restaurants. Local SEO gives your company the tools needed to be discovered quickly and easily by your customers. If your business only focuses marketing efforts nationally, you may be missing out on a large and growing number of customers, as a local audience will likely be more enticed to work with you based solely on proximity.

A robust local SEO marketing strategy should include market research and provide post campaign analysis with measurable results. These local marketing campaigns build brand awareness, improve search engine results and increase sales. Local SEO is growing rapidly – it has to, in order to keep up with customer demand and the increasing number of smartphone users. Partnering with a local SEO firm can be an effective way to stay top-of-mind with your customers and not get lost in the shuffle of search. A local SEO firm can help you research keywords and closely monitor online reviews and listings, which are crucial aspects of growing your local SEO strategy. It’s likely that your business is serious about improving your marketing ROI and growing your customer base, so the growing trend of local SEO should be a part of your overall marketing strategy.

Local SEO Is Your Business Ranking in Local Search

Why is local SEO so effective? In major markets like New York, local SEO is one of the most important internet marketing tools available to your company. Search result rankings are important, and local SEO practices can get you on the top of search. If your company is listed on the first page, then you are more likely to be seen by a prospective customer. If you are in the top three listings in search, then you have an incredible opportunity to grown your business exponentially.

What does it take to get listed at the top of search results? A good local SEO professional will start out by giving your company’s site a healthy blend of keywords that particularly pertain to your business and services. When your company’s website is designed, a local SEO firm should be employed to research the exact search terms needed. These are the words that searchers use to search for your business (and its competitors) on the major search engines like Google, Yahoo and Bing – and some may surprise you!

Those looking for a roofing materials company that sells shingles, decking board and sheathing would probably not use the correct industry terms when they search. Their search queries might simply be limited to “roofing companies in New York.” Or, a thorough study of terms might uncover large trends in even more ambiguous search terms, such as “tough sandpaper roof stuff” or “attic covering.” Your site should be written for your customers and potential customers, not industry experts. It takes a good local SEO firm to uncover the actual trends and write copy that is beneficial in both search and customer usage.

Local SEO is all about gaining the trust and attention of the large search engines. New algorithms are rolled out constantly, so a robust local SEO plan should be built with constant change in mind. This should include original, fresh and relevant content on your site. Content creation involves adding news to your blog on an ongoing, scheduled basis. Search engines index these posts and return your site in search as an expert in the business. Search engines are looking for originality here. If this material has been originated on another site, your site will be penalized for it. A local SEO company can thoroughly research the topics that need to be included and write content for your company on a weekly basis.

Another factor that leads to the electronic endorsement of search engines are backlinks. In the past, backlinks were heavily relied upon by search engines as validations for the site they were linking to. But, they got too much SPAM links this way, so they had to change the way they ranked sites. Although they more heavily rely upon the original content, search engines still look at those external backlinks to your site and determine whether or not they are SPAM links or legitimate.

Factors That Influence Search Engine Optimization

Use search engine optimization to keep your website ahead of the other guys. In order to accomplish this, you must learn the essentials behind this method. The ideas presented here will help get you ahead of the curve, and help you avoid beginner mistakes.

There are a multitude of ways you can optimize your site for search engines. By tailoring your website to include search-friendly terms and tags, you will be able to increase your search rankings. Increased performance means happier users.

To receive a better search engine ranking, be sure to place relative keywords in the metatag portion of your website. Include common misspellings of your keywords as well to increase your ranking. Sites that have effective meta tags will show up in more searches for a higher variety of keywords. For example, if your site is about eyeglasses, include in your metatag both “glasses” and “glases,” “eyeglasses” and “eye glasses,” etc.

Patience is the name of the SEO game. You will not see an immediate increase in traffic to your website. Contrary to what some may tell you, it can be months before you start to get a steady stream of traffic, especially if your site has just been built. It takes as much time to increase the visibility of an online business as it takes for an offline business.

Improving your description tags will also increase your search engine ranking, which in turn will increase the number of visitors your site receives. Keep the tag short. You should be able to describe your site in 30 words or less. It is important that your description not take up more than 100 KB of data storage.

To make the most out of search engine optimization efforts, write to match your goal. Simply put, repeat your keywords as many times as you can and still make the content flow. When search engines can find and evaluate your keywords, you should see your rankings improve.

Look for a quality education site or non-profit organization, and ask if they will link with your content. Having a link on a site with reputable source status gives a search engine more reason to view your site as having valuable and relevant information. Use quality content to encourage these reliable, reputable sources to want to feature a link to your site on their own. Do not fill your site with garbage. Make sure your site has value to others.

Ask an educational website or a non-profit to link to your content. Having a link on a site with reputable source status gives a search engine more reason to view your site as having valuable and relevant information. Use high-quality content to attract reliable sources that may want to feature you. If your content is useful, other websites will want to link to you.

Some people suggest adding keywords to a website’s comment tags will increase their prominence. Try to focus on the content of your site.

One search engine optimization technique that will boost your rank is to create relevant links from your website to other websites that contain high quality content. This is crucial in terms of your link usage. You will find that off-site links provide you with a much higher ranking than internal ones. Look for linking options with a corresponding link directed back to your own site. This improves your search ranking even more.

Join as many prominent organizations as you can when you are working to optimize your search engine ranking. They will link to your website and help with searches that are local. Also, if you are a part of this Better Business Bureau and have good ratings on their site, your customers will trust you even more.

If you are looking to increase your site’s visibility, you need to make sure that you sign up for free local listing through Google and Yahoo. You get more visibility and visitors with this service. The value of free advertising should never be overlooked.

Search engine optimization is just another way of drawing in customers. Some businesses do not know that if your ranking is poor, it may be difficult for customers to find their site, even if they know the company name.

It’s common for search engine spiders to look for new content, so when you’re regularly adding new posts through a blog, you’re giving the spiders a reason to visit your site. Furthermore, truly good-quality content will often be passed around. After that, those who shared your articles will return to read more, as will many of their friends.

Making Your Site A Business Customer Magnet Hot SEO Tips

 If you fail to utilize SEO properly, then it is unlikely that you will attract visitors to your site. The tips below will help you draw interested visitors to your business site.

This means repeating keywords as much as possible while not breaking your article flow. As search engines work partly by locating keywords and evaluating their density, you will find your rankings improving.

Pick a domain name which has your chosen keywords. You want to make your site easy to find when customers are searching for it in the web. Not everybody will come to your website from the advertisements, many will come from product searches.

Find out about their years of experience they have in the business. You need to know all the best information and knowledge of risks in order to make a truly informed decision.

If you are making a URL name for another page, you should keep in mind that search engine spiders can not identify dynamic language and session id names. This confuses search engines a great deal, especially if keywords are not incorporated.

Meta description tags should be placed on every page of your website for major search engines. Meta tags should relate directly to your website on results pages of major search engines. The content that you use on your meta tag should be clear and valuable. This will draw more visitors to your website.

Present yourself as an experienced veteran of your expert status.This is a great way to get more customers out of your internet marketing success. Build a niche website that targets clientele interested in your specialty, then implement SEO strategies so that they can locate what you have to offer. It is important that the customers receive whatever it is they are looking for, not tell them what they want.

Use descriptive title tags so that all search engines will be able to understand your content. Your titles should not exceed sixty characters, because search engines won’t display more content than that. Search engines will also give little weight to terms coming over the 60 character limit.

You can give your SEO a boost if you link to good external content when you can. This is the best way to increase reputability of your overall linking strategy. Search engines place more than internal links to other sites as opposed to links to other pages of your site. To maximize the ranking impact, be sure to look for options that allow you to direct a hyperlink back to your own website.

Join as many prominent organizations as you can when you are working to optimize your search engine rankings.This assists with local searches as they are generally automatically linked to you automatically.

Using keywords that go with your subjects will help the search engines find your articles. This will make articles on your website smoothly. The keyword you want to focus on should appear several times in your article’s text, and it should also appear in the article’s summary and its title.

Don’t just make pages that have nothing but links on a page. Blend them into the other content on your page. Link pages will not appreciated by search engines.

Remember that it takes time to see the results of your SEO results.It is only natural to want to see quick results after putting so much effort into your hard work. You must understand that creating a solid web presence requires hard work and time.

The leading paragraph of every page should feature the target keyword written twice. After your opening, you should try and scatter your keywords throughout the following 200 words, making sure that it flows nicely and it doesn’t seem overused.

If you don’t monitor your page standings then you will not know if your efforts in SEO are paying off. You can use Alexa or Google toolbar to figure out your ranking.

Is SEO Really That Important

Here is a great little story about Google and how people have relied on them through building and ranking websites based on SEO and backlinks.

1. Make money and forget about Google. There are so many ways to make money on the Internet that have nothing to do with Google that people who do not want to worry about search engine optimization and getting websites ranked should look into.

What am I talking about?

How about just writing articles and getting paid for your work. You can go to little sites like iWriter and make a thousand dollars a month part-time.

If you want a step in the big leagues check out Angela Boothe and all the training that she provides. She teaches ways that you can earn a six-figure incomes as a writer.

How about just taking little paid surveys every day? Cash Crate has several daily surveys that pay $.80 each. Take those and earn over $50 a month.

Then join some other survey companies and do the same thing. Pretty soon you’re supplementing your income to the tune of a few hundred dollars a month part-time and you could care less about Google.

2. Website traffic. The reason that so much emphasis is put on SEO and Google is because when you rank for a high traffic keyword, or for multiple longtail keyword phrases, you’re going to get a lot of traffic.

This is traffic that comes in every day as long a continue to rank for that keyword phrase. You don’t have to go do additional things to generate traffic such as article marketing, forum marketing, video marketing, email marketing, blogging, and so on.

This is why SEO experts still offer services to help you get your sites ranked. This is why Internet marketers continue to work hard at keeping their own sites ranked.

Chris Rempel is someone I follow because he cuts through the crap and gets to the point. Sometimes the point is longer as in this article questioning whether it is still possible to make money with the help of SEO

I will summarize one point that I found really interesting. Chris says he can rank a site very quickly even for highly competitive keyword phrases.

He also says that you should ride that ranking and make as much money as possible while you can. Do not worry about building a large content site that’s going to be there for a long period of time.

Why?

Because Google is always readjusting the sites that rank, and regardless of the quality you put into your site, you will not maintain your rankings. This is somewhat discouraging, but if he’s correct, and I suspect he is, you know how the game is played and can adjust the way you make money accordingly.

Maximize Your Marketing Efforts With SEO Tips That Drive Your Success

 An effective search engine optimization plan requires many different components. Your content, links both inbound and outbound, even the size of text on a page can all make a difference in your rankings. This article will show you some of the most effective ways to increasing the rankings of your site.

When setting up SEO on your site, avoid duplicating content on various pages within your site. Instead of making your site seem larger and more relevant to search engines, you will be penalized for duplication. Instead, try to have individualized content on each section of your site that is highly relevant to the target keywords.

To optimize their websites’ position on search index results pages, savvy webmasters will register plenty of articles at article databasing sites. An article on such a database will include a link back to the owner’s website. This link will be noted by search engines and contribute to the site’s position in the search index.

If you want searchers to find you, you need to be consistently providing them with content – high-quality substance rich in the keywords they are looking for. This sounds elementary, if you are not regularly providing content to your blog or site, and if it does not contain the keywords you want your audience to find, you simply won’t get found in searches.

To avoid your site from being ignored by web crawlers, you should refrain from stuffing too many keywords into your web pages. Many advanced web crawlers will ignore sites that are packed with keywords. Keywords are essential if you are using them correctly, but they can also hurt you if you overdo them.

One easy search engine optimization technique you can implement is to include keywords in your HTML title tag. This helps the search engines to easily determine what your page is about. Not only that, but when visitors search for your keyword, it will show up in bold in the search results, drawing more attention to your listing.

If your site has a defined set of categories, optimize the URLs on your site to contain the keywords associated with the categories. Say you have two categories, cats and dogs. Google likes it better if the URLs for such a site are mysite.com/cats and mysite.com/dogs as opposed to something like mysite.com?category=1. Even more importantly, people searching for a keyword associated with one of the categories are more likely to arrive at one of your subpages when you use a logical URL structure.

If you have embedded videos on your web site, be sure to include them in your sitemap. Doing so lets the search engines know that your video content is actually part of your web site. This will help bring more traffic to your site, since viewers will be more likely to come to your site to watch your video rather than going to an external hosting site.

When marketing a product online, make sure your site is as useable and accessible as possible. If your website has problems with the code or can’t be viewed by certain browsers, you will lose visitors and therefore sales. Very few people will go to the trouble of switching browsers just to use your site.

Create a link wheel to increase your SEO. A link wheel involves writing 10 articles about the keywords you want to associate with your links. In each article, place a link to your website and a link to one of the other articles. You then submit each of those articles to a different article directory. In this way, every article and every article directory links directly to your website, as well as, to each other.

Use a keyword tool, such as Google AdWords, to find out what keywords users are searching with to find sites like yours. The tool gives you approximations on the number or searches conducted with any given keyword. This will help you to fine tune your specific key word phrases. Doing so helps to drive the most traffic toward your site.

Place your keywords or keyphrases between your Header Tags for search engine optimization. This placement of your keyphrases or keywords between H1, H2, or H3 will help the search engines place you higher. Also, be sure you put your keywords within the first couple of paragraphs on your page.

As you can see, building a SEO plan isn’t difficult. It requires patience and understanding of how and why search engines rank things they way they do. Once you start incorporating these tips into your content you will begin to see your pages start to rise to the top.

Follow This SEO Advice To Improve Your Ranking

 If you need your visitors to know something or to follow a certain set of instructions, make sure you’re providing this information. Some things you know might be obvious because you know them, but your customers might not have a clue. Always be thorough in your explanations if you want to prevent confusion and a mailbox full of questions.

At the conclusion of your article, you should provide a resource box. This box should have a task or “call-to-action” for the reader to participate in. You should also include a couple of back-links to your website and one to your sign-up page and/or your home page. Additionally, you should include another pertinent link to one of the other pages on your website.

Put keywords in your headings and page titles. Page titles and headings come up first in internet searches, so keywords in these fields will improve your search ranking. However, do not make headings and page titles too long, because a greater number of words dilutes the importance of each word in the heading or title.

Google uses domain names as part of it’s ranking algorithm, so ensure that yours includes some of the keywords you’ve identified as most important. If you’re selling hardware and your domain name is JoesGoods.com, no one will find you. You need to have a clear, concise domain name which indicates who you are and what you do.

Writing great and unique content must be your first priority for your page to get to the top of the rankings. If you have badly written or uninteresting repetitive information people will quickly click away from your page and eventually you will slide back down the rankings to obscurity.

Search Engines assign a higher value to text in headline tags, so make sure to use them well and to place your keywords in them. This will make your site more likely to appear in a search for those particular keywords. You can also place your secondary keywords in the headline tag for maximum effect.

When making a page redirect use the 301 server redirect as opposed to 302 or meta refreshes. A 301 redirect is telling the search engines that this is a permanent change and that they should update their indexes to the new page. The other types are used frequently by spammers so stay away from them unless they are needed.

Add your primary keyword phrase into the first paragraph of content. If you can add it twice, that will be even better. Make sure though that your content is still readable and user friendly and avoid making it come across as spam. If you can fit it in and still keep a good content flow then do it.

Make proper use of the title tag. In the coding language of HTML, the title tag is what your customers see at the top of their browser when visiting your site. It is also what drives many search engines so your customers can find you. Be sure your title is descriptive, and contains your important key words.

Search Engine

Make sure to include links to other pages of your site from within your site. While it doesn’t rank quite as highly to the engines as inbound links, having links within your page will give you a slight boost. With Search engine optimization every little bit counts plus it helps keep readers on your site longer as they explore additional content.

An accurate title for each page on your website is key to search engine optimization and will bring more visitors to your page. Besides the name of your business, the title can also include your location and other important information that a customer may be looking for. This should be placed within the tag.

Part of a wide-reaching search engine optimization strategy is to use the same keywords in your advertisements that you do on your site. Not only does this keep your efforts focused, it provides you with valuable feedback. The volume of traffic you get from different ads will tell you which keywords are most enticing to potential visitors.

For optimal search engine optimization you should strive to use your keywords in any links that are posted on your page. Search engines give preferences to links over plain text so try to create links that utilize your keywords. Also test surrounding links tend to get higher preferences so use them around your links as well.

After you’ve read and absorbed these tips on search engine optimization, you are one step closer to making sure your business efforts pay off in a big way. The next step you should take, of course, is to implement these tips and tactics, and turn what you’ve learned into a reality by creating your high-ranking site.

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