Browse Month

May 2016

Common SEO Mistakes You Should Avoid

Getting your website found by the search engines requires basic optimization or SEO for short. When your site is properly optimized you will see substantial improvement in traffic to your site and ultimately more sales.

8 common, typical mistakes to avoid in properly optimizing your website are discussed below.

1 – Using too many images for headings and menus. Using text for headings and menus helps search engines more easily discover whatever they are looking for. Although images may make your site look good, keep in mind that search engines cannot read images. Because of the inability of the search engines to read your images, having too many images has a zero effect on improved rankings.

2 – Backlink Spamming. Create backlinks from relevant and authentic sites such as article directories. Avoid getting backlinks from link farms, hidden links, certain link wheels, etc. These can have a huge negative effect on your site and may even cause your website to be delisted by Google and the major search engines. Using too much interlinking, especially from non-relevant sites, is considered backlink spamming.

3 – Bad Selection of Keywords. When you select keywords make sure that you do not select highly unique or highly popular keywords. If you use unique keywords (keep keywords relevant) you may find yourself at the top of the rankings but probably not any relevant customers. If you use highly popular keywords you will face stiff competition from sites that are already at the top of the rankings. For example, as of this writing, I did a google search for the keyword phrase ‘make money online’. A popular keyword phrase. That search produced 556,000,000 results in about 0.20 seconds. Stiff competition wouldn’t you say.

4 – Ignoring Title Tags. Using keywords in the title tags will definitely improve your site’s SEO. Search engines can find relevant keywords in the very beginning, which make it easier and faster.

5 – Failing to provide sitemap. Often when you make JavaScript menus and do not provide sitemaps your site fails to make an impact on the search engines. Search engines cannot read JavaScript menus. Use sitemaps to enable crawling and indexing.

6 – Not providing HTML version. If you have designed a website only in Flash then it becomes difficult for the viewers with a slower connection to download it. Similarly, it becomes even more difficult for the search engine spiders to crawl. Search engines ignore such sites. Make sure you provide a HTML version for your website.

7 – Too much focus on MetaTags. Many experts feel that meta tags are fast becoming obsolete, so avoid putting too much focus on them.

8 – Avoid tiny and fancy fonts. Using FrontPage is not advisable. There is a possibility that the output may be poorly crafted and may not even be compatible with all browsers. Though a small spelling mistake may create attention and get visitors, this undermines the quality of your website. Your links should never contain any spelling or grammatical errors.

You should regularly update your site and keep the content fresh. After all, free website visitors is an online marketers dream. Proper SEO is vital.

How Do SEO Companies Earn Profit

 Internet users include producers of information and consumers on the other end. Everything that revolves in the internet relates to the concept of producing information to consumers at a profit. In between these two parties producers and consumers there are bridges or links, which are referred to as SEO companies.

You get to hire these companies whenever you want your business to fair well in the market. SEO services have been confirmed to having direct link to the way people relate with and react to new products, giving producers positive results. This is why the SEO companies have now become so common with almost any product manufacture who wishes to go online.

You do not have to spend tens of hours in setting up your site and trying to establish your business on the internet. There is someone else who is dedicated to performing these services at a basic charge you can afford. This is the search engine optimizer. All you need is sign up with them and let everything fall in its place.

The search engine optimizer will do everything for you while they make money by charging clients on these services. Below are various packages they offer, which earn them quite a significant amount of money.

One easy way by which SEO companies earn profits is by selling great links from other sites. In this case they act as brokers who obtain links from highly credited websites and online forums and then distribute them to clients at a certain charge.

The best way therefore to earn reputation from search engines is by obtaining back-links from credible sites, and SEO companies will be your trading partners in this. However, you have to ensure that you are purchasing these links from reputable Search Engine Optimization companies.

Registration of domains and hosting services.

As part of their service scope, the search engine companies will make more money by registering personal websites as well as blogs. Here they offer hosting services for your domain and even file storage services.

You therefore can fully rely on one Seo Company for all these packages and even for the actual optimization services to your website. With many people registering their new sites all over the globe, you surely can count just how much money a search engine optimizer can make in one swing season of registration.

Aside from optimization of websites, any SEO company can also offer consultation services. You do not necessarily have to be their regular client as even strangers are allowed access to these basic services. During consultation you will be have your site or blog assessed on how it fairs with search engines and given a full report in the end.

Their report will highlight some reasons for your poor performance as well as recommendations on what you need to do for improvement. If everything seems critical, you may assign them the actual tasks that are recommended in their report document, and then make them their due payment.

With consultation, registration of domains and trading on back-links among many other services, SEO companies make quite significant profits from their clients.

Is Reverse SEO the Answer to Your Company’s Crisis

Reverse SEO appears to be the answer to the critiques that companies attract through the internet. With the power of publishing today, it is extremely easy for a critic to garner a wide audience – and this war of words can play out throughout a variety of mediums. In fact, today’s battlefields include message boards, social media sites and blogs. Companies that want to protect their image online should start by being proactive with their reverse SEO practices. Keeping a pulse on the articles, blogs, messages boards and other traffic that relates to your brand is a good place to start. But, this can be a difficult, time consuming task. Google Alerts don’t catch everything – and it is extremely difficult to stay on top of something that you don’t know about.

Most people think of reverse SEO as only a combative tactic, but it can be proactive too. If you fill your company’s site with useful content, and provide meaningful interactions and experiences for your followers via your blog and social media, you can easily build up an arsenal of good press that will push bad press down in search and give searchers options for content – and go beyond bad reviews.

What impression is your brand giving?

The best way to know the feeling of your brand is to act like and uniformed searcher. When someone Googles your company’s name, what do they see? It is proven that reviews draw people in, and these reviews don’t necessarily have to come from a trusted source. Think of it this way: when you are looking at a product online, what reviews hold the most weight for you? Undeniably, it’s the bad ones. In today’s age of social culture, searchers are looking for unbiased opinions, and we find these on message boards and review sites.

If your company has already fallen prey to bad reviews, reverse SEO can still help. Internet marketing firms are adept at building SEO-rich content that can push bad reviews and bad press well below first page results. The vast majority of searchers do not go beyond the first page of search engine result listings when doing research. In fact, a remarkable 53 percent of all click throughs from a search query go to the first organic listing, and the top five listings garner 85 percent of all click throughs. If your company’s content is ranking in search, your reverse SEO plan is working to protect your online image.

What can you do to be proactive?

Start a blog and keep it updated. Blogs give companies an opportunity to provide highly keyword dense content on a regular basis.

Respond to criticisms positively. Stay on top of reviews and let your followers know you are listening. You company isn’t perfect all the time – be willing to admit where you are wrong and show that you will fix any hiccups that arise.

Employ social media ranking tools. Know the clout your critics hold and make sure high-ranking influencers are properly addressed.

Local SEO is Growing Will Your Company Grow With It

 Local SEO continues to emerge as an excellent tool for introducing customers to your business. Recent algorithm changes within Google and Yahoo search have only solidified local SEO prominence. A recent San Francisco Gate study showed three-quarters of smartphone users reaching for their phones to search for a local business. Local SEO is expected to continue to increase in dominance, and companies who skip the implementation of local SEO now will surely suffer in search results later.

The mobile market continues to expand, and although smartphone users are concentrated in urban areas such as San Francisco, New York and Dallas, smartphone usage is showing upward trends in more suburban areas as well. This growing number of smartphone users means that there will be more people searching for local products and services due to the geotargeting capabilities built into mobile devices. Tablet usage only increases the numbers, so is crucial for local SEO campaigns to grow along with the rising frequency of local search.

Local SEO gives businesses the ability to personalize a customer’s search experience by providing search results that are literally just steps away. Local SEO also gives your company the freedom to target a message locally, distributing to very highly qualified leads and providing the specific information they are seeking. Geotargeted results allow the customer to obtain information that is directly relevant to them in both content and location. This ability reinforces the customer’s feeling that they are connected to the environment around them – whether that environment is as small as a local coffee shop or as big as the San Francisco Bay Area.

The growing trend of local SEO as a marketing strategy cannot and should not be ignored. A recent study by BrightLocal.com showed 93 percent of local SEO companies expect their business to grow in 2013, which is up 11 percent from the previous year’s survey results. The local SEO industry is showing such a large percentage because businesses are recognizing the power of local search engine optimization to improve their margins. While customers are shopping, they are often browsing their smartphones for coupons, deals and the best local restaurants. Local SEO gives your company the tools needed to be discovered quickly and easily by your customers. If your business only focuses marketing efforts nationally, you may be missing out on a large and growing number of customers, as a local audience will likely be more enticed to work with you based solely on proximity.

A robust local SEO marketing strategy should include market research and provide post campaign analysis with measurable results. These local marketing campaigns build brand awareness, improve search engine results and increase sales. Local SEO is growing rapidly – it has to, in order to keep up with customer demand and the increasing number of smartphone users. Partnering with a local SEO firm can be an effective way to stay top-of-mind with your customers and not get lost in the shuffle of search. A local SEO firm can help you research keywords and closely monitor online reviews and listings, which are crucial aspects of growing your local SEO strategy. It’s likely that your business is serious about improving your marketing ROI and growing your customer base, so the growing trend of local SEO should be a part of your overall marketing strategy.