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April 2016

Local SEO Is Your Business Ranking in Local Search

Why is local SEO so effective? In major markets like New York, local SEO is one of the most important internet marketing tools available to your company. Search result rankings are important, and local SEO practices can get you on the top of search. If your company is listed on the first page, then you are more likely to be seen by a prospective customer. If you are in the top three listings in search, then you have an incredible opportunity to grown your business exponentially.

What does it take to get listed at the top of search results? A good local SEO professional will start out by giving your company’s site a healthy blend of keywords that particularly pertain to your business and services. When your company’s website is designed, a local SEO firm should be employed to research the exact search terms needed. These are the words that searchers use to search for your business (and its competitors) on the major search engines like Google, Yahoo and Bing – and some may surprise you!

Those looking for a roofing materials company that sells shingles, decking board and sheathing would probably not use the correct industry terms when they search. Their search queries might simply be limited to “roofing companies in New York.” Or, a thorough study of terms might uncover large trends in even more ambiguous search terms, such as “tough sandpaper roof stuff” or “attic covering.” Your site should be written for your customers and potential customers, not industry experts. It takes a good local SEO firm to uncover the actual trends and write copy that is beneficial in both search and customer usage.

Local SEO is all about gaining the trust and attention of the large search engines. New algorithms are rolled out constantly, so a robust local SEO plan should be built with constant change in mind. This should include original, fresh and relevant content on your site. Content creation involves adding news to your blog on an ongoing, scheduled basis. Search engines index these posts and return your site in search as an expert in the business. Search engines are looking for originality here. If this material has been originated on another site, your site will be penalized for it. A local SEO company can thoroughly research the topics that need to be included and write content for your company on a weekly basis.

Another factor that leads to the electronic endorsement of search engines are backlinks. In the past, backlinks were heavily relied upon by search engines as validations for the site they were linking to. But, they got too much SPAM links this way, so they had to change the way they ranked sites. Although they more heavily rely upon the original content, search engines still look at those external backlinks to your site and determine whether or not they are SPAM links or legitimate.

Factors That Influence Search Engine Optimization

Use search engine optimization to keep your website ahead of the other guys. In order to accomplish this, you must learn the essentials behind this method. The ideas presented here will help get you ahead of the curve, and help you avoid beginner mistakes.

There are a multitude of ways you can optimize your site for search engines. By tailoring your website to include search-friendly terms and tags, you will be able to increase your search rankings. Increased performance means happier users.

To receive a better search engine ranking, be sure to place relative keywords in the metatag portion of your website. Include common misspellings of your keywords as well to increase your ranking. Sites that have effective meta tags will show up in more searches for a higher variety of keywords. For example, if your site is about eyeglasses, include in your metatag both “glasses” and “glases,” “eyeglasses” and “eye glasses,” etc.

Patience is the name of the SEO game. You will not see an immediate increase in traffic to your website. Contrary to what some may tell you, it can be months before you start to get a steady stream of traffic, especially if your site has just been built. It takes as much time to increase the visibility of an online business as it takes for an offline business.

Improving your description tags will also increase your search engine ranking, which in turn will increase the number of visitors your site receives. Keep the tag short. You should be able to describe your site in 30 words or less. It is important that your description not take up more than 100 KB of data storage.

To make the most out of search engine optimization efforts, write to match your goal. Simply put, repeat your keywords as many times as you can and still make the content flow. When search engines can find and evaluate your keywords, you should see your rankings improve.

Look for a quality education site or non-profit organization, and ask if they will link with your content. Having a link on a site with reputable source status gives a search engine more reason to view your site as having valuable and relevant information. Use quality content to encourage these reliable, reputable sources to want to feature a link to your site on their own. Do not fill your site with garbage. Make sure your site has value to others.

Ask an educational website or a non-profit to link to your content. Having a link on a site with reputable source status gives a search engine more reason to view your site as having valuable and relevant information. Use high-quality content to attract reliable sources that may want to feature you. If your content is useful, other websites will want to link to you.

Some people suggest adding keywords to a website’s comment tags will increase their prominence. Try to focus on the content of your site.

One search engine optimization technique that will boost your rank is to create relevant links from your website to other websites that contain high quality content. This is crucial in terms of your link usage. You will find that off-site links provide you with a much higher ranking than internal ones. Look for linking options with a corresponding link directed back to your own site. This improves your search ranking even more.

Join as many prominent organizations as you can when you are working to optimize your search engine ranking. They will link to your website and help with searches that are local. Also, if you are a part of this Better Business Bureau and have good ratings on their site, your customers will trust you even more.

If you are looking to increase your site’s visibility, you need to make sure that you sign up for free local listing through Google and Yahoo. You get more visibility and visitors with this service. The value of free advertising should never be overlooked.

Search engine optimization is just another way of drawing in customers. Some businesses do not know that if your ranking is poor, it may be difficult for customers to find their site, even if they know the company name.

It’s common for search engine spiders to look for new content, so when you’re regularly adding new posts through a blog, you’re giving the spiders a reason to visit your site. Furthermore, truly good-quality content will often be passed around. After that, those who shared your articles will return to read more, as will many of their friends.

Making Your Site A Business Customer Magnet Hot SEO Tips

 If you fail to utilize SEO properly, then it is unlikely that you will attract visitors to your site. The tips below will help you draw interested visitors to your business site.

This means repeating keywords as much as possible while not breaking your article flow. As search engines work partly by locating keywords and evaluating their density, you will find your rankings improving.

Pick a domain name which has your chosen keywords. You want to make your site easy to find when customers are searching for it in the web. Not everybody will come to your website from the advertisements, many will come from product searches.

Find out about their years of experience they have in the business. You need to know all the best information and knowledge of risks in order to make a truly informed decision.

If you are making a URL name for another page, you should keep in mind that search engine spiders can not identify dynamic language and session id names. This confuses search engines a great deal, especially if keywords are not incorporated.

Meta description tags should be placed on every page of your website for major search engines. Meta tags should relate directly to your website on results pages of major search engines. The content that you use on your meta tag should be clear and valuable. This will draw more visitors to your website.

Present yourself as an experienced veteran of your expert status.This is a great way to get more customers out of your internet marketing success. Build a niche website that targets clientele interested in your specialty, then implement SEO strategies so that they can locate what you have to offer. It is important that the customers receive whatever it is they are looking for, not tell them what they want.

Use descriptive title tags so that all search engines will be able to understand your content. Your titles should not exceed sixty characters, because search engines won’t display more content than that. Search engines will also give little weight to terms coming over the 60 character limit.

You can give your SEO a boost if you link to good external content when you can. This is the best way to increase reputability of your overall linking strategy. Search engines place more than internal links to other sites as opposed to links to other pages of your site. To maximize the ranking impact, be sure to look for options that allow you to direct a hyperlink back to your own website.

Join as many prominent organizations as you can when you are working to optimize your search engine rankings.This assists with local searches as they are generally automatically linked to you automatically.

Using keywords that go with your subjects will help the search engines find your articles. This will make articles on your website smoothly. The keyword you want to focus on should appear several times in your article’s text, and it should also appear in the article’s summary and its title.

Don’t just make pages that have nothing but links on a page. Blend them into the other content on your page. Link pages will not appreciated by search engines.

Remember that it takes time to see the results of your SEO results.It is only natural to want to see quick results after putting so much effort into your hard work. You must understand that creating a solid web presence requires hard work and time.

The leading paragraph of every page should feature the target keyword written twice. After your opening, you should try and scatter your keywords throughout the following 200 words, making sure that it flows nicely and it doesn’t seem overused.

If you don’t monitor your page standings then you will not know if your efforts in SEO are paying off. You can use Alexa or Google toolbar to figure out your ranking.

Is SEO Really That Important

Here is a great little story about Google and how people have relied on them through building and ranking websites based on SEO and backlinks.

1. Make money and forget about Google. There are so many ways to make money on the Internet that have nothing to do with Google that people who do not want to worry about search engine optimization and getting websites ranked should look into.

What am I talking about?

How about just writing articles and getting paid for your work. You can go to little sites like iWriter and make a thousand dollars a month part-time.

If you want a step in the big leagues check out Angela Boothe and all the training that she provides. She teaches ways that you can earn a six-figure incomes as a writer.

How about just taking little paid surveys every day? Cash Crate has several daily surveys that pay $.80 each. Take those and earn over $50 a month.

Then join some other survey companies and do the same thing. Pretty soon you’re supplementing your income to the tune of a few hundred dollars a month part-time and you could care less about Google.

2. Website traffic. The reason that so much emphasis is put on SEO and Google is because when you rank for a high traffic keyword, or for multiple longtail keyword phrases, you’re going to get a lot of traffic.

This is traffic that comes in every day as long a continue to rank for that keyword phrase. You don’t have to go do additional things to generate traffic such as article marketing, forum marketing, video marketing, email marketing, blogging, and so on.

This is why SEO experts still offer services to help you get your sites ranked. This is why Internet marketers continue to work hard at keeping their own sites ranked.

Chris Rempel is someone I follow because he cuts through the crap and gets to the point. Sometimes the point is longer as in this article questioning whether it is still possible to make money with the help of SEO

I will summarize one point that I found really interesting. Chris says he can rank a site very quickly even for highly competitive keyword phrases.

He also says that you should ride that ranking and make as much money as possible while you can. Do not worry about building a large content site that’s going to be there for a long period of time.

Why?

Because Google is always readjusting the sites that rank, and regardless of the quality you put into your site, you will not maintain your rankings. This is somewhat discouraging, but if he’s correct, and I suspect he is, you know how the game is played and can adjust the way you make money accordingly.